Choosing the Right Path in Fintech: Acquisition vs. Establishment
- Mario Buttigieg
- Jun 6
- 4 min read
Updated: Jul 21
Why Lithuania, Malta, and the UK?
Lithuania has emerged as one of Europe’s fintech powerhouses. It offers fast-track licensing, a pro-innovation regulatory approach, and access to the EU market through SEPA.
Malta, an EU member with a well-established financial services sector, provides strong regulatory credibility, passporting rights, and tax efficiency for companies seeking to scale across Europe.
The UK, while no longer part of the EU, remains a global financial hub. With a highly developed payments infrastructure, clear regulatory frameworks, and access to a mature financial market, it continues to attract top-tier fintechs and challenger banks.
Understanding the Regulatory Landscape
Navigating the regulatory landscape is crucial for anyone considering the acquisition or establishment of a financial institution.
All three jurisdictions offer PSD2-compliant licensing, access to local or regional markets, and strong fintech ecosystems. However, only Lithuania and Malta provide EU passporting. Following Brexit, the UK no longer offers this benefit.

Option A: Acquire a Licensed Entity
Pros
Immediate Market Access: Acquiring an existing licensed entity provides quick entry into the market.
Existing License and Compliance Frameworks: You benefit from the established regulatory compliance structures.
Potential Revenue and Customer Base: Start with an existing clientele, which can boost revenues from day one.
Technology & Staff: These can usually be part of the deal and available to the buyer.
Faster Entry: If the due diligence process is efficient, you'll be operational more quickly than with a new setup.
Cons
Change of Control Approval: This process can take 3-6 months or longer, depending on the type of license and the complexity of the transaction.
Legacy Issues: You may discover compliance, technology, or client-related issues that affect the business.
Cultural and Operational Integration Risks: Integrating into an established entity can pose challenges.
Reputational Baggage: There may be existing reputational risks or regulatory scrutiny.
Estimated Cost Range
Costs can vary significantly; expect to spend from €250,000 for smaller Lithuanian EMIs to several million for more established Maltese or UK institutions.
Option B: Set Up a New EMI or PI
Pros
Clean Slate: You start fresh with no regulatory history.
Build Your Tech Stack: Tailor your technology and compliance controls to your exact specifications.
Customization: Design and structure your institution according to your business model and specific jurisdictions.
Alignment with Modern Platforms: It’s easier to integrate with Banking-as-a-Service (BaaS) solutions.
Cons
Licensing Timelines: Expect around 3-6 months in Lithuania and 6-12 months in both Malta and the UK, depending on client preparedness.
Requires Pre-Licensing Capital: You'll need capital upfront while preparing a fully documented compliance and business plan.
No Existing Clients or Revenue: Starting from scratch means there will be no immediate cash flow, unless you already have clients ready.

How to Decide: Buy vs. Set Up?
When determining whether to buy an existing entity or set up a new one, consider the following criteria:
Criteria | Buy an Existing Entity | Set Up a New Entity |
Speed to Market | Fast (if clean) | Slower (due to licensing) |
Regulatory Risk | Higher (unknown past) | Lower (clean history) |
Customization | Limited | Full control |
Upfront Cost | Variable, potentially higher | More predictable |
Integration Effort | Medium to high | Low (from scratch) |
Reputation | Inherited (good or bad) | New brand |
Ultimately, your choice depends on your specific business goals and risk tolerance.
Final Tips for Both Paths
Whether you are leaning towards acquisition or building your institution, your success in Lithuania, Malta, or the UK will depend on:
Engaging Local Experts: Hire local corporate, regulatory, and compliance experts who understand the nuances of each jurisdiction.
Preparing Robust Documentation: Ensure you have a comprehensive business plan, along with AML/CTF, IT systems, and safeguarding documentation. Properly review all documentation with local experts.
Understanding Reporting Obligations: Familiarize yourself with the necessary reporting requirements, audits, and internal governance structures.
Planning for Passporting and Tax Optimization: This is especially crucial in Lithuania and Malta. Proper structuring can save you significant costs and taxes down the line.

Considerations Moving Forward
As you embark on your journey in selecting between acquiring or building your fintech institution, it’s critical to evaluate your priorities. If speed to market is essential, acquiring a licensed EMI or PI in one of these jurisdictions might be the most efficient route. This is particularly true if you find a clean, operational entity that aligns with your business objectives.
Alternatively, if long-term flexibility and a clean compliance record are your focus, setting up your own institution allows for greater control and adaptability.
For more information about the process and available support for buying or setting up in these jurisdictions, you can consult with experts who specialize in acquisition or licensing strategy. Whether you need support with acquisition or licensing strategy, Fiduscorp helps fintech founders, investors, and international firms acquire, license, and scale regulated entities across the UK, Malta, and Lithuania. Contact us to discuss your goals confidentially.
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